mediakit
4 MM+
active base
monthly audience
17 MM
22%
web traffic
mobile traffic
78%
69%
woman audience
31%
man audience
Lamoda is the Russian and CIS largest fashion & lifestyle e-commerce platform
Lamoda’s Market Presence
сities, villages; next-day delivery in 60% of localities
~1 000
in-house pickup points in Russia and the CIS
400
partner pickup points
70 000
transit warehouses
100
Lamoda is a popular online retailer, #1 in the fashion e-commerce market in Russia
High brand recognition
Moscow
87%
regions
80%
all Russia
81%
Lamoda’s target audience is the most interested in online shopping of all groups
87% of Lamoda’s customers are under 45 y.o.
The income of Lamoda’s customers is above the market average
57% of Lamoda’s traffic comes from the regions
12%
20%
67%
RUB 60-90K
>RUB 90K
25-45 y.o
<25 y.o
>45 y.o
Total market
Lamoda
Total market
Lamoda
Regions
Moscow
St. Petersburg
32%
11%
57%
Lamoda marketing opportunities funnel
360 marketing campaigns and custom solutions
* preparation time offers after providing of detailed info on the brand / product
Lamoda internal channels targets
Social media
Bloggers
Performance marketing
Editorials
Mobile app stories
Looks
Selections
Live steams
Banners in category
Performance marketing
Sponsored merchandising
Shutter-banners
Newsletters
Banners on main pages
Reach + Conversion
Conversion
Engagement
Reach